Final Project



Final Project

Introduction

In a global market, the challenges are faced by all companies, by the profound change in their environment is to become competitive, to which has to adopt a new technological standard. This technological pattern prevailing in the world is composed of two aspects, micro-electronics and computerization, the flexible organization: horizontal, open and interconnected based on the information. Another business challenge is quality in its broadest interpretation: quality of work, service quality, information quality, process quality, quality people, quality of the company, quality objectives (Jones, 2007). But above all beneficial integration into the global economy requires the development of appropriate strategies and business. This report aims to focus on the critical issues and challenges faced by the companies in modern world. For this reason the report will perform depth analysis of challenges faced by the Retail Company and possible solution and strategies to overcome those problems and challenges.

Identification and Research of the Problem

The recent global economic development, as well as so-called globalization of markets is generating controversy. For some it is the beginning of a new stage of human development, for others it is a neoliberal policy to develop the market and capitalist relations with a new international division of labor with increased marginalization of poor countries. In recent decades, we have seen grow the free flow of ideas, individuals, investment and industry into a direct relationship between the developed economies (Ven, et.al, 2008). In economics intertwined not only freely exchange goods and trade values traditional, too many key assets such as land, companies, software, commercial rights (patents, membership and brands), art and experience. Inevitably, the emergence of intertwined economy brings an erosion of national sovereignty as the power of information is taking its toll on local communities, academic institutions, professional and social, in corporations and individuals. Is this borderless world which will give participants the ability of economies prosperity without limits (Luthans, 2002)? We recognize that the safety of social and economic institutions of mankind and not dependent on a superpower deterrence but is in the web of economic interdependence and intellectual of nations.

Corporate Social Responsibility challenges

Companies that want to gain a competitive advantage must be socially responsible. Because of this before companies operating in United States face numerous challenges. The most important ones are: understanding the concept of social responsibility, develop a positive attitude towards the actions in this respect, dialogue with stakeholders, the formulation of a strategy of social responsibility, designation of person responsible for implementing this strategy, attention to the responsible treatment of employees, verification activities related to the activities and social reporting (Luthans, 2002).

Another important challenge is to increase - so far a small - of the management company for the concept of social responsibility, and strengthen the commitment of management to this idea. In addition, companies should be more formalized dialogue with stakeholders, using various tools of communication - from traditional, which include meetings, the more modern, such as stakeholder panels, online tools and social ...