Film Placement

Product Film Placement

Product Film Placement

Abstract

Product Placement in film focused on integration of the advertisement content which is keen on commercial settings. It is a product point that generated through a combination of advertising and entertainment. However, product film position is also a riskier as it compare with conventional advertising because it is now become a general practice to place the product and brand into normal media Films. This approach is use to reach towards the target audience and considered being more smart strategy as it is an effective way that does not charge too much cost. The intention of this document is to examine Automobile products placement in films and analyze the efficiency of the product placement.

Abstract2

Introduction5

Discussion5

Product Placement Defines5

Product Placement Purpose6

Films6

Ethics6

Automotive Product Placement7

Mercedes Benz7

Die Another Day8

Ford Mustang8

Italian Job9

Transformer9

Walking Dead10

Need for Speed10

Conclusion11

References12

Introduction

It is the simplest form of product placement in which product manager use effective strategy to sell their product. It is now become an important part of the business strategy to communicate consumers about your product effectiveness. However, product placement in the film considered being riskier beside from its positive aspects because it becomes a common practice in today's world.

Product Placement are the best illustrated through the examples in which supply readers with a long list including the Bog Boy statue rockets, Rally hamburgers in the Talladega Nights, MSN appear in Bridget Jones Diary and the Forrest Gump script utilize the Bubba Gum shrimp Co restaurant (Williams, et.al, 2011, pp: 20). There are a number of studies indicates that the product placement rising as a feasible option to advertising. This document is going through assessment of the product placement story that shed lights on the past. This paper also discusses the effectiveness of Product Film placement with an analysis of Car industry and determines how well their aim has to use this platform and successfully get maximum benefit.

Discussion

Product Placement Defines

It is an advertising technique that used by the company in order to promote their products through avoiding traditional techniques and focused on a new platform such as television, films or other media.

Product placement often initiated through a written agreement between Media Company and the product manufacturer in which media company will aim to receive monetary benefit. It mean product manufacturer often pay a fee to Media Company to show that their product used, displayed or featured in movie significantly.

In product position, included group of onlookers gets presented to the brands and products throughout the common procedure of the film, TV program, alternately substance vehicle. The product placement is the popular mass media that provide an exposure towards the potential target consumers which shows that brand being used or consumed in the natural settings.

At addition, the product or brand is seeing as a nature of affiliation with characters utilizing and affirming of the product position.  For instance, Harold and Kumar on a street journey to uncover a White Castle, Austin Powers blast into the space in a film Big Boy, LG phones in The ...