In the dystopian world M.T. Anderson created in Feed, human beings are thought of as consumers first and as people second, if at all. The “Feed” the title refers to is a chip implemented in people's brains at a young age and which allows them to be constantly connected to FeedNet. Everyone connected to the Feed has their thoughts monitored at all times, and this information is used to build consumer profiles and to then spam them with the mental equivalent of constant pop-up ads (Anderson, 2004). This ...