FEASIBILITY REPORT

Feasibility of a New Venture

Name of Writer

Name of Institution

Table of Contents

Qualitative Assessment3

Introduction3

Overview of Parry Sound3

Overview of the Ice Cream Industry in Canada5

Market of Ice Cream in Parry Sound5

Other Businesses in Parry Sound6

Conclusion7

Quantitative Assessment7

Calculations9

Table 1: Costs9

Table 2: Revenues & Returns10

Table 3: ROI & PayBack Period10

References12

Feasibility of a New Venture

Qualitative Assessment

Introduction

Ice-cream is one sweet that everyone craves it. It is a cause of happiness and refreshment. Especially, children and teenagers just love to have an ice cream on any given day. The sweet taste of soft ice-cream that dissolve in the mouth, make everyone feel happy and very cheerful. Especially ice-cream in the North America, you can buy ice-cream in every where such as in the super market one can buy every brand that they like. It's easy to make it at home too, but less people made it by them self. Nowadays, trend of ice-cream has been change to the old traditional home made for the reason of taste and healthy for family and their health. For this purpose, I have decided to open up a franchise of Cool Moose Creamery in Parry Sound, Ontario, with the help of three friends and a patented new home made product called Snofroze. This report provides the viability and feasibility study of the overall business prospect of opening up a Cool Moose Creamery in Parry Sound, Ontario. This feasibility report would include the qualitative assessment of the geographical region where the new franchise would be opened. Moreover, it would also include the analysis of the industry prospects all over Canada and then Parry Sound specifically. Furthermore, it would include the Quantitative Assessment of the proposal of purchasing and operating a new single head soft serve ice cream machine and its implication on revenues, costs, profits and specifically ROI and PayBack Period.

Overview of Parry Sound

The Town of Parry Sound is a beautiful place to live, and popular destination for a summer getaway. Located on the shores of Georgian Bay, Parry Sound is known as the “Renowned Jewel of the 30,000 Islands” (Unknown, 2011). The town shows great appreciation towards their heritage and culture, and is the hometown of hockey hero Bobby Orr. There are many attractions like the Charles W. Stockey Centre, Bobby Orr Hall of Fame, International chamber summer music festival, and the Festival of the Sound. One large attraction to Parry Sound is the Sport-bike festival, which happens through July 6th to July 8th and has up to 5,000 visitors, which provides an economic boost in the community (McGuinty government helps the parry sound Sport-bike festival attract more attendees, 2007). Parry Sound Ontario is about 2 hours north of Toronto and its geographical co-ordinates are 45° 20' 0" North, 80° 2' 0" West. The area is known as Parry Sound but geographically it is known as the Parry Sound district. The Parry Sound district has other very small areas around it like Humphrey, McDougall, and Dunchurch to name a few.

The town of Parry Sound has a smaller population of only 5,818 people, ...