FAVOURITE BRAND

What does your favourite brand do to earn your love?



What does your favourite brand do to earn your love?

Most of the brands use CRM to create customer loyalty. Loyal customers are those who, impressed with the service offered by their favourite brand, continue to return to the business to the exclusion of other brands. Customer loyalty is important for businesses that want to create and maintain a profit base. Loyal customers are how smaller businesses survive more trying economic times when infrequent consumers stop buying (Tsao & Chen , 2005).

Customer relationship management techniques are also used to increase ...