Fast Fashion

[Name of the Institute]

Fast Fashion

Introduction

Both H & M and ZARA are based on the same concept: Bringing fashion to everyone. We could label it as "democratization of fashion", which was undoubtedly the most important development of this industry in the late twentieth century. Both have contributed to broad levels of cloth society and have more choice, both have reached virtually every corner of the planet, but still, the differences between the two are becoming more pronounced.

Fashion Companies

One of the greatest strengths of ZARA is that the company is vertically integrated. This has helped the company in a much better ...