FASHION BRANDS

The extent of engagement by luxury fashion brands with Aspiration-al and actual customer through social media platforms

The extent of engagement by luxury fashion brands with aspiration-al and actual customer through social media platforms

Objectives?

This proposal describes the main features of the luxury market in the world and how luxury brands could be repositioned on social media to gain penetration and leverage amongst its target markets. This study presents other aspects such as consumers' loyalty for luxury products, How they perceive their status and self-steam. The discussion highlights the transformation process of pioneering luxury brands into one of the ...