FASHION BRAND STRATEGIC MARKETING

Fashion Brand Strategic Marketing

Executive Summary

This report is doing a thorough analysis of Richemont which is a leading brand in luxury goods throughout the globe. The core focus of this brand is in developed economies but status co individuals of developing economies are also having awareness regarding this renowned brand. This paper has used various models and concept; there are various internal and external influences which are faced by the group. The current financial and economic scenario of the company is also part of the discussion. After going through various aspects which are directly related to the Richemont's operation, it is reflected that group's operations have a vast spread in so many countries where it has a huge set of individuals as their targeted market. Still there is a need of increasing the overall global presence of the organisation throughout the globe. There are also not so many marketing tactics being implemented in the company so far. Target market of the organisation is also limited at the same time. Still company is having a consistent growth in all the demonstrated key financial variables and growth trends are also showing good future expectations for the organisation. There is a set of strategies which are also listed in the end of this document as recommended strategies.

Executive Summaryi

Fashion Brand Strategic Marketing1

Introduction1

Discussion1

Background of the Company2

Core Strategies2

Innovative Training Projects3

Internal and External Analysis3

Corporate Social Responsibility4

Sustainable Construction5

Customer service and satisfaction6

Product innovation, design and quality6

Recent Key Developments in 2012 and 20137

Financial Reporting9

Economic Impact10

Conclusion12

Recommendations13

Fashion Brand Strategic Marketing

Introduction

This report is going to deal with the Richemont which is a leading brand in luxury goods throughout the globe. This brand is although has its core focus in developed economies but status co individuals of developing economies are also have awareness regarding this renowned brand. This paper is being developed by making use of various models and concepts. This paper will make efforts in order analyse various internal and external influences which are faced by the company. The current financial and economic scenario of the company is also part of the discussion in this paper. By the end of this paper there will be efforts made in order to give some appropriate suggestions the form of set of strategies which are going to make the company global presence increased. Such efforts are also going to improve the brand image currently held by the company.

Discussion

Richemont is basically an industrial holding company; it is basically a brand with so many world leading luxury goods. All the Maisons of the group are representing proud set of traditions which possessed huge elements of style, quality and craftsmanship. All these characteristics are basically the promises of Richemont to which they have shown huge commitment. At Richemont, preserving individual heritage and identifying Maison in the form of elements which are being rigorously guarded. All the designers and craftsmen associated with Richemont are constantly challenged for keeping the heritage of the brand alive through continuous procedures of innovations and ...