Failure is not a destiny; it is a lesson towards the destiny. Businesses often counter many circumstances in the course of their history. Many businesses launch several products, which are often rejected by the customers and they fail to recognize the needs of the customers. Several marketing, financial and strategic mistakes take businesses to a flop position (Mellahi, n. d). Our organization encountered failure due to the issues and drawbacks within the organization. As CEO of the BlockBuster Video organization, I see it as my business obligation to analyze the reasons behind the failure and ...