Factors Impacting on Foreign Business Expansion: The Case of the Turkish Brand Beko in the UK

By

CHAPTER 1: INTRODUCTION3

1.Background to Topic3

i.Rationale of the Research4

2.Research Aims and Objectives6

i.Research Questions6

3.Literature Review to Date6

4.Gaps Fulfilled by this Research8

5.Research Design9

6.Methodology for Primary Data Collection and Analysis9

i.Qualitative Method10

ii.Quantitative Method11

7.Schedule of Tasks and Dates for Implementation13

REFERENCES14

CHAPTER 1: INTRODUCTION

Background to Topic

There are a number of examples of business ventures that faded in their international expansion endeavours due to the fact they did not pay attention to the fundamental principle embedded in former theories and researches. It is important in both eras academic and in practical life of business professionals to comprehend that the successful access to international markets emerges merely with the realisation that condition in international markets are not essentially equivalent as those in domestic market. This research will provide an example of a company that has been successful by knowledge and experience about how to profitably struggle and win in current international marketplace (Ajami, et.al, 2006, p. 3).

In order to conduct a comprehensive research, the researcher will employ secondary data that comprises market share, product analysis, and global business expansion strategy of Beko. In this context, the researcher also provides a concrete reason for selecting the specific research topic(s).

In the current environment of business, enormous business interrelationships span the world. Now more than ever before, personnel, products, and capital are turning out to be entwined, as business units growingly believe their market fields as being international rather than just domestic or even overseas. A great number of firms, some of which have yearly sales levels greater than the GNP (gross national products) of a few countries, focus every location of the world a practicable source of labour and raw materials or a unique market opportunity.

As businesses expand crosswise national borders, financial firms and banks also follow it to fulfil its requirement for resources and funds for operations and investments around the globe (Ajami, et.al, 2006, p. 4).

International business is defined as any business operation that crosses national borders. The units and people engrossed in business can be governmental, private, or the both (Ajami, et.al, 2006, p. 4). On the other side, foreign business expansion is described as an intended extension of a firm's business operations into various countries in numerous regions around the globe. Foreign business expansion applies more than simply running operations or making investments in countries outside of a firm's hometown; the notion also entails upholding a concrete business existence in those regions and nations.



Rationale of the Research

The research is founded on two important themes, which include factors impacting on foreign business expansion and a case of the Turkish Brand Beko in the UK. The first theme is further divided into two subjects i.e. factors that constructively impact on international business expansion and aspects that destructively influence foreign business extension. Every business has an objective to boost its sales and revenues. This can be achieved by examining the needs and demands of customers, providing proper supply, alongside preserving quality of ...