Facebook Phone

Facebook Phone

Situation Analysis

Description of the Market

The review of global smart phone market share and trends reveals that the android smart phones covers the most share of the market. With the advent of Facebook mobile phone which also integrates android feature into it, the industry has become more competitive than before (Shih, 2009). The dominance of android is seen as a positive aspect for the Facebook mobile phone to increase their sales in the Smartphone market. The weakness of apple's iPhone is also a positive aspect for the industry in the whole world due to the inclination of people towards android mobile phones. The Facebook phone that integrates android features into it needs a proper and well defines marketing plan that is reviewed in this paper. The salient features of the smart phones market are provided below.

Size of the Market According to the statistics of IDC (international data corporation), the shipment of worldwide connected smart phone devices have grown up to 29. 1 % in the year 2012. This has crossed the limit of 1 billion units that are being shipped with the amount of $ 576. 9 billion in 2012. The expansion in the market took place and driven by 78. 4 percent per year growth in the shipment of tablets that lead to the crossing of 128 million units in the year 2012 (IDC, 2013).

Segments

The segmentation of smart phones can be done on the basis of the operating systems used by the consumers. The major operating systems have formed a group of customers and the share of the operating system usage describes the trend of consumer behavior and purchases of smart phones. The manufacturers of smart phones are separated from the market share represented by the operating system in order to analyze the segments in which the target market behaves. It is evident that android platform is widely used and aspect by most of the consumers and therefore, the segmentation can be done on the basis of the operating system platform of the smart phones. In 2012, the number of users of android platform has increased significantly which shows that the majority of the consumers prefer the android platform in their smart phones (David, 2012).

GrowthRates

The growth of the manufacturers of smart phones has also increased over the time. Samsung has captured the market and has attained a leading position in the smart phone industry with the highest sales of smart phones in the recent years. The face book phone has to face severe competition in eth smart phone market with Samsung due to the highest market share by the South Korean electronics company Samsung (IDC, 2013).

Major competitors

The major competitors of face book phone will be Samsung, apple, Rim (research in motion), Nokia, HTC, Sony Ericsson, LG and Motorola. The latest offerings by these companies have captured the market with the highest ever units and sales such as the iPhone 5 set by Apple, Samsung Galaxy S4, HTC One, Nokia Lumia 920 ...