EXXON MOBIL

Marketing Planning and Promotion: Exxon Mobil



Marketing Planning and Promotion: Exxon Mobil

Introduction

This paper aims to explore the company named as Exxon Mobil. This paper tries to explore the marketing and promotional strategies use by Exxon Mobil to attract the potential target market and retain the current customers (Karl, 1997, 34-38). ExxonMobil Corporation, a subsidiary of the world's number one business, Exxon Mobil, is one of the world's biggest oil companies (Zhang, 2004, 101-106). "ExxonMobil Corporation ranks first or second in producing numerous petro corporations, encompassing benzene and toluene, as well as polyolefin for example polypropylene and high-density and linear low-density polyethylene. The business furthermore is a foremost manufacturer of olefins for example ethylene and propylene, utilised to make polyolefin, aromatics, and specialty corporations (Zhang, 2004, 101-106).

ExxonMobil Corporation's international association has four districts, each with a local director. "Richard V. Pisarczyk is local controller, Americas and is established in Houston. K. Peter Peschak is local controller for Europe, and Michael J. Dolan is local controller for Middle East & Africa. Both will be established in Brussels. Stan G. Tebbe is local controller for Asia Pacific and Singapore is his base". ExxonMobil Corporation's association is a blend of three components (Zhang, 2004, 101-106). "The Company and its affiliates will function as a matrix association conceived to incorporate three constituents' international enterprises, geographic districts and international support functions. The very broad portfolio of goods and affiliated expertise undertakings is organised inside four international enterprise groupings: Basic Corporations, Polymers, Intermediates and Films" (Karl, 1997, 34-38).

Discussion and Analysis

Company Background

The owner of national oil companies occupies top 10 position of reserve of oil. While compared to national oil companies other major companies hold much less other major investment in oil. The national oil reserves were discovered by major oil companies. The major oil companies were put off from the list of nationalism list during Arab and Israel war in 1973 (Waskey, 2010, 28-32). Other political reasons were also involved in such a step (Waskey, 2010, 28-32). The major companies assets were nationalised without providing a subsequent fund and in some cases there were no compensation at all for the investment.

With merger of Exxon and Mobil in 1999, November 30th the new company came. These two organizations was the big success of Standard Oil trust at the beginning it was created in 1870, and the creator of this organization was John D. Rockefeller. The time passed and the day came when Standard Oil was broken up as a Individual power (Monopoly) through the order which was passed by United States Supreme Court in 1911, with other Large or leading companies; extraction of crude oil was its living (Waskey, 2010, 28-32). In 2008 the company had a total reserve of 72 billion barrels of oil. With the consumption rate of current scenario it is estimated to exhaust by 2022.

The company is set up to explore new site of oil reserve from where oil could be extracted for additional reserve for more years to ...