EXQUISITE SKINCARE

Pricing and Distribution of Exquisite Skincare

Pricing and Distribution of Exquisite Skincare

Introduction

Exquisite Skincare has proven itself as a leading manufacturer of skincare products ranging from cold creams to beauty products. Their goal is to run this image in existing and new markets which includes exporting to China. Exquisite Skincare customers trust in young and middle-age adults with incomes below the average of the class and above. This current target market is 65 percent of their online and retail sales from business to business sales account for an additional 35 percent. Studies also show that Exquisite Skincare will increase sales by as much as 50 percent due to expansion of its target market beyond the Philadelphia area.

Distribution

Now, Exquisite Skincare has created the goal, they wanted to achieve an effective advertising strategy. There are many advertising tools available for IP-telephony. First, you must register your site in search engines. This strategy will be aimed at consumers who purchase products online no matter what age group or income. Exquisite Skincare also send messages in news groups.

It's difficult enough to motivate direct employees to provide the necessary sales and service support. Motivating the owners and employees of independent organizations in the distribution chain requires even greater effort. There are many devices for achieving such motivation. Perhaps the most usual is `incentive ': the supplier offers a better margin, to tempt the owners of the channel push the product rather than its competitors, or the compensation offered distributors sales staff, so they tend to click the product. Effective management of distribution channel requires the adoption and implementation of the decisions in these areas.

Here, the specific newsgroup be sent depending on their content and consumer characteristics. Creating a website ad will be sent to electronic journals and awards sites based on their relative content(Wolken, 1990). In ...