Exploring Current Marketing Activities



Exploring Current Marketing Activities

Nike Ad “Winning Takes Care of Everything”

Ads that often are linked to controversies are a risky business for ad agencies and the businesses. Often, these risks do pay off though. An example can be quoted here of the latest Nike's ad of Tiger Woods, which states that “Winning takes care of everything”.

Tiger Woods had been involved in controversy with his extramarital affairs not too recently, and had been embroiled in a number of lawsuit cases from famous brands who had endorsed him. Nike had stood by him, and cashed on the opportunity when recently, ...