Executive Summary and Recommendation

by

Table of Contents

ACKNOWLEDGMENTS:3

EXECUTIVE SUMMARY4

CHAPTER 16

1.1 Introduction6

1.2. Introduction to problem statement7

1.3. Research Objective:8

Research method9

Quantative research9

1.4. Relevance10

1.5. Thesis outline10

CHAPTER 2: DESCRIPTION OF THE ORGANIZATION AND COMPANY ANALYSIS.12

2.1. Introduction:12

2.2. Organization structure:12

2.2.1.Service12

2.2.2.Mission:12

2.2.3. Financial Condition12

2.3.Russian Logistic Market in 200914

2.4 Macro environment analysis of DC18

Demographic (Demographical)18

2.4.1. Economic (Economical)18

2.4.2. The politico-legal (Political)18

2.4.3. Environmental (Ecological)19

2.4.4. Social (Social)19

2.4.5. Technology (Technological)19

2.5.1. Customers21

2.5.2. Suppliers21

2.5.3. Competitive Rivalry22

2.5.4. Threat of New Entrant23

2.5.5. EFE Matrix for DC:24

2.5.6. Positioning DC25

2.6. Conclusion26

CHAPTER 3: STRATEGY CHOICE: STRATEGIC MARKETING28

3.1. Introduction28

3.2. How to get new customers and increase sales28

3.3. Market penetration strategy29

CHAPTER 4: LOW BUDGET MARKETING30

4.1. Introduction30

4.2. How customers will be attracted31

4.3. Marketing communication: with target group fashion B2B:31

4.3.1. Method 232

4.3.2. Special offer for potential existing loyal B2B customers: in Table 5 illustrated33

4.4. Conclusion:34

CHAPTER 5: RECOMMENDATION:35

Executive Summary

The current intense phase of international competition and the growing complexities and interconnections of contemporary capitalism have led to widespread assertion that the strategies, organizational forms, and employment systems of large multinational firms have had to undergo radical change.

Today's “global” corporations need, according to many arguments, to emulate Anglo-Saxon “best practice” by downsizing and delayering their managerial bureaucracies, in order to cut costs, speed up decision making, reduce bureaucratic inertia, and become more flexible and responsive to both customer demand and competitive pressures. Its expenditure in securing distribution networks targets accessibility for the ultimate users. Competition is thus a powerful incentive to innovate. The dynamics of competition initiate a technology race that has two beneficial consequences for consumers. First, consumers may buy an increasing number of goods meeting new and diverse needs. Second, they may see the prices of these goods drop continuously. This paper highlights the strategy taken up by DIRECT CONNEXION in order to survive the prevailing market competition.

Chapter 5: Recommendations

The business environment is changing rapidly, so the ability to think creatively has become important in management settings. Entrepreneurs ...