EXAMINATION NUMBER: 05002200

Examination Number: 05002200

Examination Number: 05002200

Step 1

Roanoke, a Virginia branch of the Phoenix Advertising has been producing poor advertising work since the past month. This is the reason the company is losing vital clients and is also losing key employees. A couple of people from the top management and a key accountant executive have left the organization. Graphic designers and copywriters are threatening to quit the company. For earning the lost revenues, the company is accepting clients without proper evaluation and without even analyzing the effect of their inclusion on the current project.

As the vice president of the human resource department, it is my duty to uncover the issues that the employees are facing. I plan to conduct interviews departmental interviews. I will conduct interviews with the graphic department and the copywriting department. Interviews will also be conducted with the heads of all the other departments so that all the issues are uncovered related to employees. If any employee wants to discuss his issue, an interview will be scheduled with him, as well. The interview will seek to uncover the following issues:

Reason behind the poor performance

Reason why employees are leaving

Why new clients are being accepted without proper evaluation?

Why only selected employees are threatening the company to leave?

Reason why three key employees left

Is the company experiencing any financial problems?

The interview will close with suggestions from employees. Employees will be invited to give their input as to what they think about the issue and what are their suggestions to solve the issue. Surveys with clients will also be conducted, so that the real problem can be uncovered.

Step 2A: Surveys

Employees

Why did the key employees leave the organization?

This question will help in uncovering the reason why the employees left the organization. With the help of this information, the company will be able to implement ways in which it can retain employees.

Why only selected employees are threatening the company to leave?

This will help in gathering information why only certain employees want to leave the organization. It will also identify if any conspiracy is being planned by a certain group against the organization.

Did the absence of key employees affect the performance of the advertising agency?

This question will help in analyzing if the performance of the advertising agency is being affected by the employees' absence. If the performance is affected, the company will seek ways to overcome this issue.

Clients

Why is the company losing clients?

This question will help the company in knowing the reason why it is losing clients. The drawbacks in performance will be analyzed by this question.

Why new clients are being accepted without proper evaluation?

The company will investigate why new clients are being accepted without proper evaluation. It will seek the reason behind the branch's policy of increasing clients without evaluating their effect on the company's current project.

What is the nature of the complaints filed by the clients?

The nature of the complaints filed by the clients will be assessed by this question. The company will evaluate the nature of such questions and will also ...