EVENT MARKETING

Notting Hill Carnival

Notting Hill Carnival

What is 21st century Event Marketing

Event Marketing is a complex of measures aimed at the promotion of goods and services, which are essential elements of vivid and memorable events: concerts, festivals, exhibitions, etc. A number of events are organized, such as seminars, parties, conferences and presentations, exhibitions, fashion shows, sporting events, city ??holidays, and other types of celebrations that are aimed at huge audiences.

Event Marketing uses a variety of tools and techniques for interaction with different audience groups (www.smallbusiness.wa.gov.au). All of them are designed to influence the opinions and behavior. Event marketing involves a set of activities aimed at promoting a product, service or company. The methods of event marketing, uses an event: real or fictitious, planned or organized, to a wider audience, or for a narrow circle of people.

Event or event marketing generates loyalty to a brand new product or service. This marketing tool has a number of advantages:

Event marketing has similarities with ATL, BTL and PR and represents their peculiar mix, so its use greatly minimizes the costs of using these methods.

The effect of this method is observed immediately after the announcement of the event, and continues after the event, since the event is covered in the press

Client Company is able to direct contact with their target audience, then be able to test the response of consumers to new products, services, offers

Any event is an opportunity of direct sales

Event marketing can be carried out where any other forms of advertising are prohibited or have the desired effect

Events perfectly stimulate customers.

Under event marketing activities it is often understood that the various presentations, seminars, exhibitions are included. These events can be associated with various city festivals and sporting events (www.qualitylogoproducts.com). Properly planned and organized events are perceived as an entertainment audience that are always remembered and leaves only positive impressions. Event marketing activities are not considered as advertising only, but they help the companies in promoting their company, as well.

Event Marketing: Why do we do it?

Event marketing is used successfully when traditional means of advertising do not work, and the market is oversaturated with similar goods, services and offers. As a relatively new phenomenon with global advertisers, it has repeatedly proved its effectiveness in various situations. This can be illustrated with the help of examples, as well.

One of the most famous examples is the experience of McDonald's, which regularly holds events around the figure of the clown Ronald orphanage Ronald McDonald. This tactic has helped the company acquire loyal family audiences with children. Positive image of the company also supports the company (www.timeout.com). This brand loyalty is attributed to the charity events involving stars. This has created a positive image that helps to distract the audience from the scandals associated with the quality of the food world famous fast food chains.

One important event marketing story is of promoting chocolate bar Snickers. The phrase Snickers Urbania probably known to every teenager is keen on a Western subculture. This event has become an annual and expected ...