Evaluation of www.NewYorkdresses.com

Evaluation of www.NewYorkdresses.com

Introduction

The city of New York is unquestionably considered as the global fashion capital. Almost 900 fashion companies have their headquarters in New York City. A number of fashion industry leaders flock in the city to participate in a remarkable event known as New York fashion weak. The fashion industry is boosting the overall economy of the city and is historically considered as an anchor industry. 31% of manufacturing jobs are carried out in New York City by the fashion manufacturers. Almost 27% of the United States wholesale market of fashion belongs to Ney York City's wholesale market account (statistics). In retail market Ney York City's fashion retail market is at top by generating annual sales of $15 billion ( (NYCEDC, 2010). In addition to be a centre of attraction for the wholesalers, designers and retailer, Ney York City is also a hub for the media and fashion marketing. Huge number of fashion entrepreneurs are joining and competing in the fashion industry. Most of them have an online presence in order to offer their products to their target market. New York Dresses is one of those retailers which are currently offering fashion related apparel through their website (Council, 2012) (Sen, 2010).

Discussion

New York Dresses

New York Dressess.com is one of the New York's leading online fashion apparel stores for women. It was launched in the April of 2008. All fashion conscious from 15 to 75 years of age are their target. At any time there are 7000 products available on New York Dresses.com. The retailer (NY dresses) add 300 new fashion items every weak, currently there are 52 permanent employees working for the company. Its product range includes women's related fashion items; it attracts 20,000 unique shoppers every month and has 80,000 registered shoppers. To fulfill the requirement of its business, online apparel needs a substantial background infrastructure for operations. Initially when New York Dresses started it had a warehouse of only 300 square meters. But today, to meet the increasing demand and consumers growing awareness regarding online shopping, it now has a warehouse space of 1400 square meters. These physical and human resources are needed to address the growing demand.

Its sales increased by 70% from year 2008 to 2009, and it also increased by 120% from year 2010 to 2011. New York dresses desires to be the number one online fashion destination for women's across the world. The company is focused on becoming the worldwide leader in online fashion industry. Although the products offered by New York dresses has strong appeal. But its ultimate target market is global population of women (17 to 35 of age) who love fashion. The company is dedicated to provide an online scheme to complete their all wishes and needs for style and good looks. Its employee's and designers consider themselves as a part of global fashion industry and they believe that a proper understanding is very important in fulfilling customers fashion related needs. New York dresses seek to provide high quality ...