Ethical Use of Consumer Data



Ethical Use of Consumer Data

Author's view of collecting and using consumer Internet data

Consumers use internet for numerous purposes like registering to web site, applying for job or membership and participating in surveys. Customers and users are likely to give their names and personal information such as; address, email addresses, credit card numbers, account numbers and other details on several links. They believe that information is collected for the specific purpose and not for the information breach (Delaune, Kremer & Ryan, 2009). There are certain cases of violation of ethics in this area because data and ...