Ethical Marketing Practices

Table of Contents

ABSTRACT2

INTRODUCTION3

LITERATURE REVIEW4

DISCUSSION AND ANALYSIS4

Ethical Marketing4

Pricing6

Advertising and Promotion6

IMC and Public Relation6

Corporate Ethical Values7

The Levels of Marketing Ethics7

Regulatory American Bodies9

CONCLUSIONS10

REFERENCES12

Abstract

Many believe that school of business; have a role to play in improving the level of Marketing Ethics practices in the business world, whereas others believe that the time students reach the university level of education, their ethical beliefs are embedded as to be almost permanent. The function of this study is to add to the literature concerning university students' ethical value and their judgments. It utilizes circumstances of learning of the student to assess base line ethical and respectable values of undergraduate business administration students, and techniques are use to influence the thought provoking and perception building of the students in reference with marketing ethics and practices. A total number of students 667 junior and senior level students majoring in business administration (52% female; 48% male; 72% 22-years old or younger) participated in the pre-tests while 525 students (47% female; 53% male; 70% 22-years-old or younger) participated in the post-tests. The conclusion of the before/after test point out the some tentative techniques that are more effective than others to bring change, but it is difficult to affect long-run change in those subject to unethical behavior (Bodkin & Stevenson, 2007).

Ethical Marketing Practices

Introduction

Cottage and Large business enterprises are doing business ethically with moral values is encouraging to know, in a new era of business, business firms are implementing the ethical codes and standards with regards to the consumer, employees and workers collectively. Ethically doing business with its practices is good for a company and as well as for the company`s reputation in the world of business. From the last few decades, it is seen the remarkable increment in the ethical business typology. In the older marketing days, this would be considered as to business with ethical standards and practices. And the introduction to ethics of business courses in colleges and universities which probably shows the enthusiasm towards the ethical business practices and use to drive attention.

Here, we are going to study the case of Whole Foods, one of the listed company of America and headquarter is in Austin, style of business is traditional and ethical that widens corporate priorities beyond the traditional way of business and improvement in profits and market share. Work process of the company has the interaction with the teams, consumers, and vendors. Whole foods recently purchased the environmental protection agency`s Green Power Partnership, to reduce the environmental impact of conventional energy use, and the sixth largest purchaser of the project. Whole foods also announced the strategy to reduce the energy consumption by 25 per cent by 2015.

As being the America`s largest producer of organic and natural foods supermarket, they make sincere efforts to apply what they practice and preach. This is the essence of consumer satisfaction and loyalty that serve as a motivational example that brings success for them.

Literature Review

Gaski (1999) defining the ethics of markets and describe the ethical guidelines not more ...