ETHICAL MARKETING

Ethical Marketing

Ethical Marketing

Since the early 1980s, businesses and researchers have devoted much attention to the ethical implications of business practices, which has signaled the arrival of the "ethics era" in which consumer sovereignty Consumer sovereignty is a term which is used in economics to refer to the rule or sovereignty of purchasers in markets as to production of goods. The term can be used as either a norm (as to what consumers should be permitted) or a description (as to what consumers are permitted). is given more emphasis than marketers' interests, and there has been a decline ...