Ethical Issues in Marketing

Ethical Issues in Marketing



Ethical Issues in marketing

Introduction

Environmental and social problems are still regard as central problems of our time. Along with her insights into the shortcomings of market mechanisms, the call is growing for more ethics and morality in business and enterprise. Within the economics finds a reflection of the problems intensified since the 80's place within the disciplines of economic and business ethics. Task of ethics in our opinion the description and systematization, the theoretical reasoning and the application of theory-based morality. It is very likely that employees look at their managers and employees the signal that tells them how to behave when faced with the opportunity to take advantage of a situation or when they have to decide what is right and what is not.

Discussion

In modern times, the issue of value has become necessary to try in different scenarios. Cannot speak of politics , of education , of behavior or organizational citizen without falling immediately in the field of values . This is true because each time the companies require a reaffirmation and renewal of the value product of its dynamic and evolutionary changes (Brenkert, 2007).

Ethical Issues in Global marketing

Ethics is a key concern for the daily relationships with customers and employees. Ethical marketing decisions nurture confidence that keeps buyers and sellers. The ethical transgressions destroy confidence and difficult or impossible for continuous business operations. A recent survey found that 38% of adults 30 years say that corruption and deceit are needed to advance. Consequently, companies must create an ethical environment and protect their interests closely to defend individuals willing to take advantage (Cohen, 2005).

Companies should adopt an ethical and political issue of marketing ethics. Often, employees do not have enough business experience to know what the right decision when faced with an ethical dilemma. Not only are big companies who must deal with ethical issues but also to small family businesses must have consistent policies for the ethics of marketing. A small business can calm thinking that ethics is something you learn at home, do not want to appear as preachers. However, we need leadership because there will be differences of opinion about what should be done. Allow each employee to establish an ethics policy for the company is entering a challenging field.

Deontological Ethics

Western philosophical draws on two large estates regarding the ethical tradition, i.e. teleology and deontology, whose respective major figures are Aristotle and Kant. Mediate between the two about 20 centuries and theoretical revolution triggered by the Kantian critical philosophy. Thus, to take over the direction of deontological ethics, which is the shift from a conception of the good and what is suitable to be a conception of right as that within the law (Davidson, 2006).

Ethicists might say, however, that ethics is deontological ethics that seeks to inform the pure principles of reason, regardless of the particular beliefs about right or any other empirical content. Far from being a dogmatic ethics, it would result from the mandates of the ...