There are many ethical issues when considering marketing of cigarettes as it is a well-known fact that cigarette smoking is very injurious to health and may lead to cancer and other life threatening diseases (Muehlberger, 1998, pp.659). The alternative options suggested to Ms Fuller are quite suitable when evaluated ethically (Rich, 1952, PP.440). There is a concern that marketing a product that definitely causes harm to health and prolonged smoking may eventually lead to death is a well-known fact and is no better than slow poison (Muehlberger, 1998, pp.659). This is morally wrong; however, ...