Ethical Consumer

Ethical Consumer



Ethical Consumer

Current Scenario

There are strong evidences that there are influential impacts of ecological motives on the consumer attitudes towards consumption of organic food. In other words, people who are more concerned towards the environmental perspective, they have more positive attitude towards organic food. The ethical consumerism is the new direction in the consumer behavior which has created a new market segment for the marketers (Gayle, 2010).

Ethical consumer and their growth

Ethical consumerism is the act of buying goods and services that intensely seek to reduce the damage to the environment or the society. Whereas, ethical consumer is the one who is involved in the ethical consumerism.

There are three historical stages of rise in the ethical consumerism: 

1980s - Growth of boycott activity

1990s - Institutional response (growth of ethical labels etc.)

2000s - Growth of ethical markets and mainstreaming

 Responsible consumption is that consumer behavior which is identified to be ethical, i.e. the same consumer who knows the whole product value chain, from raw material origin, working conditions of those involved in the process, distribution outlets, among other things, and on that basis the decision to purchase each day, thinking about reducing their ecological footprint, water and / or carbon (Carsden, 2001).

Recycling ways

The cold process for making homemade soap is an excellent way to tap the oil that is discarded after frying at the same time protecting the environment and preventing the pollution that these fats results inn.  Consumers collaborate with the ecology and contribute by doing this simple homemade recipe for ecological soap. This is an ideal way of recycling by taking care of the ecology and also saving the money.

The “Volksware” designers have given an attractive unusual way of recycling costumes that may not even bit fit for the Salvation Army. They have introduced a simple carpet system by stitching and rolling the clothes. The simple carpet system can easily be cut to length and fit to a space.

Some of the people use newspaper for the purpose of interior decoration. Newspaper is something which is produced on large scal on daily basis. Most of these newspapers are used in conventional ways but the idea of interior decoration and insulation in a house is a novel idea of recycling.

There are some educational institutions that collect scrap materials from different type of industrial units in order to get variety of raw materials like wood, metal, plexi-glass, and plastic. These raw materials are used by the students in their different art projects. The main idea is to assist and push art as well as also to increase awareness regarding the origins of materials, especially recycling.

Mechanical recycling is the most widespread public opinion in Argentina, but this process alone is insufficient to account for all the waste. Mechanical recycling is a physical process by which post-consumer plastic or industrial scrap is recovered, allowing further use. The mechanically recycled plastics that are derived from two major sources:

The plastic waste from manufacturing processes, i.e. the residues at the bottom of the machine, both in the petrochemical industry and ...