ETHICAL CONCERNS

Ethical concerns

Ethical concerns

Introduction

The word ethics is derived from the Greek word meaning ETHOS accustomed mode of action. It is a science that studies the practical behavior of man against the concepts of good and evil, the fact of acting well done blooming qualities of human being or to be better person.

Ethics in Marketing

Within the business decisions that face the greatest ethical dilemmas is marketing activities, both individually and organizationally, for example, the authors, creating unnecessary needs, promoting consumerism and trying to deceive consumers products and services that do not satisfy.

Marketers are responsible for the management of demand, attempting to influence the level, timing and composition, in order to meet the objectives of the organization. To this end, take multiple decisions by different degrees of importance and significance, relating to the elements of the mix of marketing, which can affect society.

Every profession has an inescapable obligation to become executor of the categorical imperative half of his inauguration. To do this it is indispensable to discipline their performance technical and scientific, perfecting your character and your actions to strengthen ethical standards.

The Standard of Confidentiality

The concept of c ONFIDENTIALITY, meanwhile, refers to the quality of "reserved" or "restricted" with certain information about yourself, the fact of belonging to privacy ", or certain private information or opinions are those with the assumption that its distribution will remain controlled by the subject that are issued, not only in terms of the extent of its distribution, but the quality and method of dissemination. Although term limits are not accepted unanimously and the notion of confidentiality is confused with that of confidence, faith, trust, respect, security, intimacy and privacy, we can say that in a strict sense would be the protection of communication established between people and in a broad sense, the right to ...