ETHICAL BEHAVIOR AND SOCIAL RESPONSIBILITY

Ethical Behavior and Social Responsibility



Ethical Behavior and Social Responsibility

The study of ethics has become increasingly important with global business expansion, because of an increase in ethical and social responsibility - concerns that businesses face in different country environments.

The Kellogg's Company, headquartered in Battle Creek Michigan, is the world's largest producer of cereals with annual sales over nine billion.

Intuitively, ethics and social responsibility have a positive impact on the success of Kellogg's Company, because consumers make ethic

The cross-cultural variation in marketers' perceived importance of ethics and social responsibility in Kellogg's organizational effectiveness is explained by country ...