ETHEL'S CHOCOLATE LOUNGES

Ethel's Chocolate Lounges



Ethel's Chocolate Lounges

Describe the type of consumer buying decision that best describes the choice to indulge at Ethel's?

Every day each of us makes decisions of all kinds but usually we take it without thinking about how we do and is involved in the decision making process. Broadly speaking, decision making is selecting an action from two or more alternatives. There have to be several alternatives for an individual while making a decision. On the other hand, if the consumer does not have a choice as in the case of buying a Ethel's Chocolate Lounges then this action of no options is not a decision. One option without options is known as "Hobson's choice."

For consumers, at present and situations do not happen without options or consumption. Freedom is expressed in a wide range of product options, so there is almost always an alternative and an opportunity for consumers to make the decisions while buying the Ethel's Chocolate.

Consumers develop different strategies to reduce perceived risk. Risk reduction strategies allow them to act with greater confidence when making decisions about the Ethel, even though the consequences of those decisions are still somewhat uncertain. (Chozick and Martin, 2005)

Some of the risk reduction strategies include:

Search for information (via verbal communication)

Brand loyalty

Buy a well known brand

Buy from a reputable retailer

Buy the next brand (or model) more expensive (assume that a model costs more because it is of better quality)

Search assertion (through the money back guarantees, free samples, etc.) Products which do not lend themselves easily to a free trial represent a challenge for marketers.

Discuss the factors that influence a consumer to spend money and time at Ethel's?

Factors that influence a consumer to spend money and time at Ethel's are explaining below;

Class social

Social class is multidimensional which is based on the ...