Ethel's Chocolate Lounges



Ethel's Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success

1. Type of consumer buying decision that best describes the choice to indulge at Ethel's

Ethel's Chocolate Lounge is a new thought in the world of chocolate. The thought is that customers can purchase chocolates and get pleasure from them in the store room. Ethel M Chocolates established itself two decades ago. In 1911 Frank and Ethel mars collaborated and started selling their chocolates from Tacoma Washington. They emphasized on quality making and selling of chocolates confectionaries, which was passed several generations ago and is still followed closely in every product of Mars, Inc. During recent years, demand for chocolates by consumers who love cocoa bean has resulted in opening of restaurants, chocolate cafes bars and boutiques have opened up all over the country.

Ethel should go for a more contemporary lounge environment and more premium everyday chocolates for the masses. Mars focus was consumers should have more variety of chocolates to enjoy beyond key holidays such as Christmas, Easter, and Valentine's Day. Also to increase candy purchases, consumers can frequently offer their neighborhood to regular lounges, for smaller indulgences in gourmet confections. The recent incarnation of concepts is McLean by Ethel's chocolate lounge in chocolate confectionaries; it is capitalization of universal love for chocolate, and it provides a warm, inviting and relaxing ambiance. Lounges by Ethel are designed with unique specialization to a newer level, collaborating self indulgence and ambience for the new age of chocolate (Olsen, 2008).

2. Factors that influence consumers to spend money and time at Ethel's

The factors that can influence a consumer to spend money and time at Ethel's include cultural, social and psychological factors influence consumers to spend time and money Ethel's Chocolate Lounge. Culture is the essential character of the society ...