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Essay

Introduction

An electronic change has altercated the trading in various ways. The old structure of organizations is not adaptable any more. The high rate of globalization and rapid change necessitates a trade structure which can use these conditions in the best way. Ignoring these new conditions lead some organizations to bankruptcy. A new market needs a constant reaction and a continuous adaptation. It is one of the competitive indices. Those organizations are successful in the modern market, which can utilize modern experts, technology and knowledge. Approaches such as minimizing, centralization, re-engineering is of great value for modern organization (Jarvenpaa, 2002; Alvani, 2002). Due to these changes in the market or global market, the concept of virtual organizations is increased all over the world. The reason behind increasing of this concept is that it attracts and involves best talent through diversity. Another important reason is that this concept is cheap to implement and requires low running cost as compared to high investment of conventional industries of the world.

Discussion

Raygen Company slump: How would you handle it?

Background

Raygen Company is a virtual organization that uses a technique of virtual teams to increase the effectiveness of work. The Senior Vice President of this organization creates a virtual team consist of team members from ten different geographical locations. This step provides positive result to the company in the form of developing and implementing effective strategies for marketing.

After this good performance of team, there is a slight fall comes in the performance of the virtual team due to some unknown reason and the performance of the team becomes moderate instead of excellent performance as this team gives in its past period. Suddenly, the team leader, Ted jones decides to resign from their position and the management chooses another team leader.

Identification of Challenges in Raygen Company Virtual Leadership

The management of virtual teams is not an easy task. The virtual team members faced many problems and challenges in order to manage the teams effectively in virtual organizations. These challenges are also considered as the barriers in the good performance of virtual teams. After understanding the problems and benefits both in the virtual leadership faced by this company we can understand that Raygen Company faced some challenges that help in deciding how to face this Situation effectively. These challenges includes lack of resources, infrequent face to face contact, lack of time to focus on leading the team, dif?culties in building a collaborative atmosphere virtually, dif?culties in managing poor performers, and shifting team and organizational priorities. These challenges can be further explained as:

Infrequent Face-to-Face Contact

The first and major problem faced by the Raygen in virtual team leadership is the absence of face to face contact with the team members. If the team members is in front of the team leaders then it is easy to manage and monitor them during achievements of goals for team, but, unfortunately, it cannot be possible in virtual organization or in virtual teams.

Lack of Resources

Team meeting is very important when a team is going to ...
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