Essar Energy Company

Strategic Management and Information Technology: Essar Energy Company

Strategic Management and Information Technology: Essar Energy Company

Introduction

The significance and role of technology in current times towards the betterment of not only economy, but society as well as organizations cannot be ignored. As the competition intensifies with every passing day in the global market, the use of information technology and systems as competitive weapons differentiating organizations from one another is increasing (Rackoff et.al. 1985, pp. 285). Different types of information systems are required for different companies, which is identified according to the needs, mission and vision of an organization. Identifying the right technological components and IT infrastructure, organizations focus on developing and implementing such strategic management practices in their operating or business environment that could support and complement their technological components and IT domain in its entirety. Finding the right information system and subsequently implementing the best suitable technological strategy or solution, through aligning strategic management objectives with technological strategy, makes a huge difference between success and failure of an organization. It is in the light of this critical aspect that this report is aimed to highlight how an organization uses strategic management in their business environment and what it has to do with their entire IT infrastructure. For this purpose, the organization that this report will focus upon is Essar Energy Company. The significance of this integration of technology and organizational offering; products and services, though does not only lie in the technological sophistication, or in the design of the controlling practices laid out and implemented by them, but it is revealed in the manner these sophistications can work in the direction of providing a competitive advantage to the firm. Nestle, Coca Cola, and Walmart are three of the top enterprises across the world in their respective industries, which have set examples regarding how strategic management practices in business environment could be leveraged to complement IT infrastructure. Numerous research papers and case studies have highlighted and explored the strategies using which these companies have utilized their information systems and/ or digital technologies more effectively, thereby competing with the global players in the industry without any fear establishing and strengthening their position globally.

Discussion

Strategic Management is the concept that is important for every organization and whether or not the top management is aware of it, it is being used by them in almost every dimension of the organization to ensure effective decision making and smooth operations. As much as a business could not be run and an organization could not sustain without developing, implementing and following strategic management practices at certain levels, not aligning an organization with information technology at some level also bounds to impact an organization adversely. IT is a critical factor in today's society that is characterized by increasing technological advancements and lacking in this dimension could not only cost an organization operational efficiency, but also organizational growth and profitability among other major factors as they come attach with organizational growth and ...