Environmental Psychology Article Analysis

Environmental Psychology Article Analysis

Introduction

Environment psychology is the discipline of science which identifies the relation between the human behavior and environment. It is a broad field of science which includes every contributor of the environment, including planets, trees, and everything in the nature. It critically evaluates the interrelationship between the environment and the human behavior (Gifford, 2010). Environment psychology should be problem oriented because the decisions made in the environmental psychology effects all the members of the society. It addresses a number of problems which causes distress in the society and hinders the human behavior who are the participants and the most effected people of the environment change.

Discussion

Although many current events affect environmental psychology, perhaps by far the most pervasive human affect is the process by which people obtain food. The processes range from highly sustainable to severely polluting, and a large percentage of the population is ignorant of these processes (Gifford, 2010). Although many people seek healthy choices, they are not prepared to make conscious decisions, which can have altering effects on both the individual and the natural environment. Feeding our growing populations has become an issue of grave consequence, and empirical evidence through scientific exploration is an essential component toward accommodating sustenance for both the species and the environment by which it thrives (Vermeir & Verbeke, 2006).

Article Summary

The article, Sustainable Food Consumption analyzes that even though there has been a significant increase in positive attitude in the consumption of food, behavior is not consistent with the attitudes. The main focus of this article is to identify the difference between the two behaviors. Personal ignorance about sustainability as well as believing sustainable products are unavailable, overpriced, or inconvenient, price are barriers to significant consumption of food. Even when consumers can afford the price difference, there is little empirical evidence supporting the use of the more expensive product (Vermeir & Verbeke, 2006).

Furthermore, the article analyzed the impact of involvement, perceived availability, certainty, perceived consumer effectiveness, values and social norms on consumers' attitudes and intentions towards sustainable food products. They found involvement with sustainability, certainty about the effects of unsustainable consumerism, and perceived consumer effectiveness had a significant positive influence on attitude and intention (Vermeir & Verbeke, 2006).

In addition, they determined perceiving limited availability negatively affected intention to purchase, and social pressure was more influential than personal attitudes. They established sustainable and ethical food consumption ...