ENVIRONMENTAL FACTORS PAPER

Environmental Factors Paper

Environmental Factors Paper

Introduction

Marketing Coca-Cola in World has been a long and seeking road.The company headquarter is based in Atlanta.Coca Cola is one of the premier emblem of world today. Coca-Cola was the first American consumer product to come back to World. (Coca-cola.com). Coca-Cola Company has been very successful in worldwide trading effort. Aggressive advertising, branding and market segmentation have performed an significant part in the success. It has depicted itself as joy, playfulness, flexibility, lifestyle and the worldwide apply of Coca-Cola was embodied by a 1971 commercial, where a assembly of juvenile persons from all over the world to a hilltop in Italy to sing "I'll like to purchase the world a Coke".

As Coca-Cola has amplified over the decades or even almost a century, the company has availed from the various cultural insights and perspectives of the societies in which business is done. No question of the amazing experience it has, it is still very committed to local markets, to giving vigilance to what persons from distinct cultures and backgrounds like to drink, and where and how they like to drink it, to stay competitive and to evolve more new drinks to satisfy its markets.

Environmental Factors

Some of the ecological factors faced in the first couple of years sales being one of them. Sales were actually higher in smaller more exclusive markets than that of the bigger cities and retailers. Coco-cola embarked on an aggressive trading campaign. Some factors were distribution to the retailers; some of the smaller locations needed hours of journey on over rutted dirt roads, this presented a logistical challenge. In supplement tracking of sales was hard in these regions. (Ghauri 1999)The company chartered over thousands of sales representatives to make normal visits and supervise the allowance of product being sold and in what locations. ...