ENVIRONMENT FACTORS

Environmental Factors That Affect Global And Domestic Marketing Decisions



Environmental Factors That Affect Global & Domestic Marketing Decisions

Introduction

The article written by Angela D. Nicole in 2009 named Environmental Factors that affect Global and Domestic Marketing Decisions and the focus is no the Pepsi Company that operates global as well as domestic.

The article depicts that every company global or domestic has external factors that exist that eventually have an effect on the company's operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental factors that influence the company's decisions. In this paper, the author will explore the domestic and global environmental factors that could have an impact on Pepsi Co.'s marketing decision. The five environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory.

These five environmental factors are discussed at great length in this article. PepsiCo is a large company which conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice.

Article's forecasts of high-level global and domestic environmental factors

The article mentions that environmental factors can be political, social, ecological, cultural, technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential.

Trend towards more open and market-oriented economies continue in many countries and together with the international community, the U.S. is also confronted with issues that cannot be fully addressed by market forces. This paper will discuss several of those external factors: the security and stability of socio-economic systems; non-economic concerns, including environmental sustainability and safety issues; technologies undergoing rapid developments, particularly in the areas of information, communication and biotechnology.

With the world so focused on ecological factors in today's environment it is only wise for PepsiCo to align itself with the majority. 2005 has seen PepsiCo immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to reduce gas emissions enough to equal the use of 5 million automobiles. In June 2005 PepsiCo opened a new state-of-the-art Frito-Lay plant in Texas which is environmentally friendly and will serve as a model of resource conservation through innovations in renewable energy, alternative lighting, energy efficiency standards and environmentally intelligent choices. Internationally PepsiCo's beverage and snack has implemented a number of water projects such as the one used in Europe, India and Latin America where rainwater is harvested to help replenish aquifer supplies.

Without complete market research a company can encounter humorous and often embarrassing ...