ENTREPRENEURSHIP

Venus Eastern Couture



Executive Summary

Venus Eastern Couture is a well reputed brand offering women clothing in exclusive eastern designs and styles, located in the city of New York. The brand is owned by four partners and have goal to lead the market with their mission slogan of Be Eastern and Buy Eastern which means that if anybody is going to attend any occasion from Asian ethnic culture then they can just come to this retail outlet and buy any eastern outfit which will make them look like absolutely amazing in parties and events. The brand offers seasonal collection through its retail store as well as online website. Other than this the customers can place the customized order of specific design and size, by visiting the business website and the order will be delivered on their door step. The business purchases raw materials from Pakistan and India and has their factory operations in Pakistan availing the cheap labor cost which is a competitive advantage of our business. The business started generating revenues after the first quarter finished. Once the business plan is successful then the partners will look forward for expansion by penetrating the market of California with an opening of another retail store as majority of South Asian Population has been living there for years.

Venus Eastern Couture

Business Description

Venus Eastern Couture- is a clothing brand of America whose retail store is currently located in the New York City. The retail business of clothing sells dresses and clothing apparels that are of eastern design and style. It is the business idea which was formed in collaboration of four entrepreneurs. The need of this business was realized after observing its potential and growth in fashion industry of America, where the people are really impressed by the eastern bridal wears and formal dresses. The market serving the fashion industry is saturated with western clothing and accessories. Fashion is described as an individual mode of expressing one's personality through their clothes and apparels. As said by John that everybody now wants to have something of unique style which is different from what others have it (Kusnezov, 2012, p.1). Hence, to serve the Asian American market the partners find the best opportunity to come up with this brand which has huge potential of growth and profit.

Mission Statement

The Mission statement for our retail brand is to Be Eastern and Buy Eastern. The purpose is to offer eastern lines of clothing for women.

Goals

The goals of Venus Eastern Couture are as follows:

To create an environment for shopping eastern dresses by developing the likeness towards its unique designs.

To expand the market share by 80 percent and become the leading ethnic eastern wear in NEW YORK City and making brand name successful throughout America and other regions.

To have breakeven in the third month and generating profit earnings from fourth month of current year.

Ownership Structure

The ownership of the retail business store is based on partnership structure lead by four partners Miss Liana, Miss Cheryl, ...