Entrepreneurship

Contents

Business Description3

Market Analysis5

Services10

Management and Organization10

Marketing Strategy12

Financial Management14

References16

Appendixes18

Executive Summary

Explore Group of Tourism is an entrepreneurial plan aimed to cater the tourism industry. The project will be facilitating a variety of domains in the tourism industry. The competitive edge of the project is the innovation and customization factor for the consumers. Tourism is an emerging industry but still has a lot of gaps to be catered. The world is changing into a global village with multi cultural dimensions. Explore Group of Tourism will launch potential services to cater all these needs of the consumers with effective strategies. The company will provide customized structures to the customers via consultancy. The main theme is to offer an innovative experience to the customers to achieve a prominent brand name in the tourism industry.

Entrepreneurship

Business Description

EGT - Explore Group of Tourism is an agency serving the international and national tourists all over the globe. It will provide hospitality, tourism and consultancy services to these tourists. The business will cater a multi cultural industry with the purpose of maximum expansion.

Explore Group of Tourism is an entrepreneurial idea formed by the coordination and collaboration of a group of entrepreneurs. The need of this business idea came into existence after observing various schools of thought with diversified cultural dimensions. As a result, these young entrepreneurs gave formation to this concept.

Vision Statement

The vision statement of Explore Group of Tourism is “Explore and Love the World”.

Mission Statement

The mission statement of Explore Group of Tourism is “to offer an amusing experience to our customers”.

Objectives of the Business

The core objectives of Explore Group of Tourism will be:

To offer hospitality services to the customers that will cover the maximum range of local and international tourists.

To establish an organization that will cater the hospitality, tourism and consultancy services need of the people.

To establish a link with the multi cultural nature of the world.

To provide exploring and adventure services to the customers ensuring the comfort factor.

To achieve drastic growth with revenues in surplus contributing for the industry.

To expand and retain the customer base.

To continuously work on modifying and innovating new services for the business.

To implement standardized security measures.

Explore Group of Tourism will create various strategies to achieve the desired objectives of the organization.

Key to Success

Explore Group of Tourism believes that the way our organization will offer and promote its services with the execution of effective strategies, it will act as a success factor for the company. The key factors that can gain us this strength is to relentlessly work for creating the best fit of services in the minds of consumers and become their first and last choice. Together with dedication towards innovation and the provision of exclusively designed services, we believe we will stay in the hearts of our consumers for a very long time.

Market Analysis

The tourism industry is one of the most dominant industries in the world. The industry is gaining significance over time and has a vital role in the world ...