Entrepreneurial Leadership of Five Guys Burger

Entrepreneurial Leadership of Five Guys Burger

Introduction

The Five Guys Burger and Fries has been a renowned name in the fast food industry of USA. They have been relying on quality conscious processes and perfection in their processes in order to attain higher customer satisfaction. They have been known to rely on hand formed burgers and fresh cut fries that are cooked in peanut oil (Five Guys, 2013).

A key reason for their enhanced clientele has been their focus on the customer. They admit the fact that customer is the person that is going to sell their business to the outside world. So, they focus extensively on serving the customers to the best of their abilities. We would look at the role of entrepreneurial leadership and other factors that have shaped the success of Five Guys Burger and fries throughout the years (Five Guys, 2013).

Discussion

Five Guys Philosophy

The role of Five Guys Philosophy has played a huge role in tackling its competitors in an effective manner. It has been known to focus on the implementation of quality conscious processes, authentic ingredients and a simplistic strategy. On the other hand, increased focus on the customer has resulted in a higher clientele and new customers are also getting attracted towards Five Guys (Bhutiyani et al, 2012).

Additionally, the simplistic view of the menu places the customers at ease in deciding about the meal. Other fast food chains offer a complicated menu filled with various colors and styles which makes the customer's decision quite hard. The focus truly is on the meal rather than on any other aspect.

Original Values

The original values for the founders of Five Guys Burgers had always been to produce high quality food that was augmented by nutritious ingredients. In addition to this, the ...