Entrepreneur Leadership

[Name of the Professor]

Entrepreneur Leadership

Determine how Five Guys philosophy sets it apart from other fast food chains

“Five Guys" was founded in 1986 in the United States by Jerry Murrell and his sons. Murrell shares the secrets that allowed him a small fast food for 50 people to grow to an extensive network of 670 franchise with annual sales exceeding $ 480 million: an exceptional attention to product quality, integrity, quality audit of the franchise, an effective incentive system, the rejection of advertising and modest decoration of the premises in order to emphasize the focus on the quality of their food. While, McDonalds advertise on billboards with luscious images saying “It's good to be at the top of the food chain” or “Beauty is in the hand of the beholder” (Horovitz, n.d).

Majority of the potatoes that they use come from Idaho - approximately 8% of the Idaho potato crop is consumed by Five Guys burgers and fries. They grow their potatoes crops in north of the 42nd parallel, which is not an easy task at all. Potatoes can be considered similar to oak trees - the slow they reap, the more solid they become. Five Guys prefer potatoes grown in the northern areas, because they are then reaped in the warm weather during day time, but then they stop at night when it cools down.

Most of the fast food chain stores use frozen fries, which are dehydrated. This means that if there is water stored in potato, it may splash when it is deep fried (Welch, 2010).

Analyze the original values for the startup company and how it remains strong today

Any entrepreneur that starts a business shall struggle hard to create its value and remain strong. There are various factors, among which ethical practice is very important. Ethics play an important part in business and workplaces. This helps an organization to create goodwill among the industry and the customers.

Furthermore, moral managers treat stockholders equally and with the same fairness and honesty as they would treat their shareholders. Most importantly moral managers not only make sure that the code of ethics is implemented in every field of the company, but they enhance its development. In relation with their employee, moral managers treat them fairly and with dignity and they respect employee rights, liberty and ethical choices (Judith, 2004).

In order to have a successful business that one aspect that must receive top attention is ethics, since it assists in easing the path for achieving organizational goals.

In addition, "Projectivization" of a new business is immensely important. In today's business world there are a number of global trends, to speak about his "projectivization", i.e., the increase in the proportion and importance of activities related to project implementation. The most important among them are:

The transition from regulation to the coordination and concentration and distribution;

Reduce the life cycle of products and services, in particular the timing of the development and launch;

Personalization of demand and supply of products and services.

In general, we can talk about changing the ...