Enhancing the Marketing Communication Effort of the National Health Insurance Scheme among Polytechnic Students

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ACKNOWLEDGEMENT

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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Date: __________________________

DECLARATION

I , hereby declare to the best of my knowledge that all the contents of this thesis represent my personal authentic work, and that no such thesis has been previously submitted for any academic examination or any other qualification. Additionally, it is a representation of my own personal opinions, and does not have anything to do with those of the University.

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ABSTRACT

As we grow and become dominant civilization, the need for new means of communication came. It means that when the implications of the message are beyond our own borders, one must resort to technical means to expand the content and the strength of what is being communicated. The communication process remains the same; however, the means of communication changes. Currently, we do not focus only on people, but it requires some technical tools to expand the contents of messages and, consequently, increase the range and the possibilities to achieve greater impact. Similarly, communication has become a necessary tool in healthcare, as well. Marketing communication and its enhancement helps the authorities to promote the National Health Insurance Scheme among polytechnic students. For this purpose, the current research is focused on various aspects of communication and how it helps to promote marketing communication. Also, what measures must be taken by authorities to enhance or improve marketing communication for National Health Insurance Scheme.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Aim of the Research2

Research Question2

Relevance to Practice3

Ethical Issues3

CHAPTER 2: LITERATURE REVIEW4

Health Insurance and its Marketing4

Marketing Communication5

Monitoring6

Evaluation6

CHAPTER 3: METHODOLOGY8

Overview8

Research Design8

Descriptive Research9

The Qualitative Approach9

Research Philosophy9

Time Horizons9

CHAPTER 4: RESULT AND DISCUSSION10

Characteristics of External and Internal Marketing Communication10

Relationship Aspects of Marketing Communication12

Relationship Management in Health Care13

Practices for Proper Management of NHIS Marketing Communication14

CHAPTER 5: LIMITATIONS OF THE STUDY15

CHAPTER 6: CONCLUSION AND FUTURE RECOMMENDATIONS16

REFERENCES19

CHAPTER 1: INTRODUCTION

Health insurance, whose development is closely connected with health care reform, provides the insured funds for research and management of treatment outside the public health service. The situation in more mature markets, the company confirms the belief of a very high potential for development of health insurance in our country. The variety of insurance products expanded the subject of insurance, multiple medical partners acting as liquidators of the damage and the large number of the insured requires insurance companies effectively manage such a complex product and process insurance.

The value assigned to human health generally makes it difficult to find a service that is greater than its health service would be based on the information. Exchange of information in the vast majority of situations (except those in which the patient due to illness lost the ability to receive stimuli) determines the quality of the relationship formed ...