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Interview with Mr. John: An Automobile Businessman

Interview with Mr. John: An Automobile Businessman

“Dealers or entrepreneurs in automobile business always try to bring something new, sometimes in the form of add-ons, in order to attract more consumers”, says, Mr. John. Business of buying and selling cars is always productive because vehicles have become a necessary part of our lives. Many people dives into this business and become pioneers of this field. Mr. John is running his own sales agency of cars for last five years, which makes him a relatively new person in this area but he is determined to become a successful one.

Despite, being a novice in his own business, he is an experienced car salesman as he has already worked with many dealerships, including new car dealers, fixed-priced used car dealers and car rentals. There is a much fuss about economic recession and its effects on different business and John also recognize this. Identifying that sales must have gone little low and it is also getting hard to source the selling stock, the servicing and valeting parts of the business are boosted with the time. Owing to the fact the costs are rising day by day, it is important to keep an eye on your cost base for running a successful dealership. The overheads get out of control very easily and become burden for any business.

Being an experience car dealer, he is also aware of certain sales tactics which can easily be followed by those who are into a business of buying and selling automobiles. Customers often hear the term “buy today” which means that the dealer tells them the price they are getting will only be good through today. “It is a kind of pressure, businessmen use to sell their cars”, says John. If people choose to not ...