This survey aims to increase our understanding of the complex relationship between consumer behavior and psychosocial needs of individuals as they experience different stages of life (Schouten, 1991). In this project we will explore the life experiences and coping strategies women use to negotiate consumer identities and rebuild the car with the state transitions paper.
Empty Nest Syndrome
INTRODUCTION
Specifically, we explore the behavior and experiences of mothers whose adult children have recently left their homes. We are looking to better understand the "lived" (Thompson, Locanda, and Pollio 1989) of women negotiate the transition from the role of being the mother with children in their homes rather than being the mother recently thrown in the stadium empty nest life cycle of the family. the strategies that women use to negotiate the contemporary status of role transition are identified and discussed. We explore the behavior and experience of "communitas" empty nesters as "liminal consumers and use of disposal and use in reconstruction of affection during the transitional period.
REVIEW OF Literature
The departure of the children of the life cycle of families
The concept of the life cycle of families have been studied extensively in marketing research and consumer behavior (Arndt, 1979; Schaninger Danko and 1989, Gilly and Enis 1982, Murphy and Staples 1979; Wells and Gubar 1966) . Western society has changed dramatically in recent decades with major demographic changes such as delayed marriage, increased divorce, more women entering the workforce in the building full time and part-time both the growth of their in-laws, postponement of childbearing, the growing number of childless couples, and growth of single parent families and single person households (Yankelvich 1981). These dramatic changes in our population will reach the consensus that the family life cycle to build should be updated and renewed attention of contemporary scholars (Gilly and Enis 1982; Danko and Schaninger 1989, Glick 1977, Murphy and Staples, 1979).
Our interest in this investigation lies in the empty nest stage of life cycle of the family and its impact on women as they negotiate this life transition. Roper Starch Worldwide survey of 1993 shows that Americans feel, before that change is difficult and, secondly, that change happens faster than ever before. In addition, monitoring the movements of young children at home is difficult for 46 percent of those surveyed empty nesters (Waldrop 1994). With the aging baby boomers, empty nesters are the growing segment of U.S. and European populations, one that will continue to increase until about 2015 (Lefton 1996).
Although the popular press has devoted some attention at this stage of the life cycle of families, most of which attention is focused on the spending habits of this segment. When children have left home married couples, especially those that both spouses work, often find themselves enjoying the strong increase in discretionary income (Ambry 1993; Edmondson, 1999). Consumers in the empty nest stage are prime consumers of high quality gourmet foods fresh, remove the food in restaurants and supermarkets, household furnishings and equipment, travel and investment (Edmondson, ...