EMPOWERMENT

The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

Introduction

Peck.et.al (2009) stated that mostly companies are used internet for integrating their customers, and it is more actively integrate into several phases of the development process of new product .This new strategy give the opportunity to customers to become empowered for selecting product and services among other alternatives in the marketplace. In present scenario customer has choice to decide which product should be produced and developed in the market.

Discussion

Traditionally, customer empowerment (CE) has been considered from the firm's point of view where in delegation of activities to customers may lead to ...