Employee Relations

by

ACKNOWLEDGEMENT

There is an immense role of my supervisor, family and associations for the completion of this research study. I would be gratitude to them for supporting me and assisting me.

DECLARATION

I take oath that the entire dissertation has been completed by me and the entire work has been done by writing and no copy pasting material has been added in this dissertation.

Signed __________________ Date _________________

ABSTRACT

This research study is conducted to analyze the employee relations and how it came about and how it is implemented in today's organisations and business. The main purpose of this study was to explore the nature of links among employee-public relationships, employee-organization relationships, and organization public relationships, in a real-life setting. Ultimately, development of a normative theory of integrative internal and external relationship management was attempted. This research study sought to test the following research hypothesis:

H1: The employee-organization relationships affect the quality of interaction between employees and publics.

H2: The quality of employee-public relationships affects the quality of organization-public relationships.

H3: The public relations as a management function contribute to effective management of internal and external relationships of an organization.

In particular, results of this study should be useful to researchers and practitioners alike who are interested in employee relations and its further implications for organization-public relationship building. This study explored what constitutes a long-term, positive relationship from viewpoints of both employees and external publics.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER # 1: INTRODUCTION1

Background of the Study1

Problem statement of the Study1

Purpose of the Study1

Rationale of the Study1

Research Hypothesis2

Significance and Contributions of the Study3

Dissertation Disposition3

CHAPTER # 2: LITERATURE REVIEW4

Employees in Relationship Management4

The definition of employee4

Definition of management4

Resources intended4

The rights of the employee4

The duties of the employee5

Synergy among Internal and External Relationships5

Internal Communication5

Community Relations6

Organizational Effectiveness6

Employee Rights6

Employee Commitment/Loyalty8

Organizational Commitment8

Loyalty8

Employee Relations9

CHAPTER # 3: METHODOLOGY11

Introduction11

Research Design11

Research Philosophy11

Inductive & deductive approaches11

Research philosophy12

Positivism12

Interpretive12

Realism13

Instrument for data collection13

Sampling Method and Sample Size13

Data Analysis13

Ethical Considerations13

CHAPTER # 4: FINDINGS15

Demography of Respondents15

Perception of Employees about their Relationship with Organization18

Hypothesis Testing22

CHAPTER # 5: CONCLUSION24

Relationship Building within Organizations24

Implications for strategic management theories25

Implications for relationship management theory26

Practical Implications26

Conclusion27

REFERENCES28

APPENDIX31

Questionnaire31

CHAPTER # 1: INTRODUCTION

Background of the Study

Recently, employee relations have been redefined as a relationship management function. Torres and Pina (2004) maintained that the relational perspective replaces “the traditional view of public relations primarily as a communications activity” and re-conceptualizes public relations as a “management function that utilizes communication strategically” (Torres and Pina 2004 445). Relationships have been at the centre of attention in several disciplines. General business management, marketing, and organizational psychology scholars tend to focus on customer relationships. In contrast, public relations scholars argue that it is important to build relationships with other strategic constituencies as well for an organization to be effective.

Problem statement of the Study

The few public relations scholars have paid attention to employee publics. Roberson and Oreg (2005), Maurer (2006), Libby and Thorne (2009) were among the few public relations scholars who pointed out the need for inclusion of employees within the relationship management research agenda. Frontline employees who often deal with external publics on a day-to-day basis have not been studied ...