Employability and Job Preparation Skills



Employability and Job Preparation Skills

Introduction

With the increase in market competition, all companies make their best efforts to attract the best available human resource for positions. In the midst of this competition, candidates have to be very meticulous and vigilant about the required skills and abilities of the industry. The organizational culture has been reshaped and companies are seeking innovations. Absolute obedience in the office environment is no more required. Professionals with new ideas and work independence are preferred (Moller, 2001, pp. 341).

Top management is involving them in important decision making and expects them to come up with the ideas that can integrate the existing position of the company. In these circumstances, the selection companies have changed the selection criteria and the required competencies. The following study provides the overview of two companies, Hilton Hotels and Thomas Crook, who are a big name in the hotel and travel industry. With this, the study also encompasses the most prominent competencies they require along with the personal evidence of these competencies through STAR selection criteria (Tesone, 2004, pp. 137-149).

Hilton: A Chain of Hotels

Hilton hotels manage and franchise hotels with a number of brand names, which include Hilton, Doubletree, Hampton Inn, Hilton Homewood, Suites, Embassy Suites, Red Line Hotels Conrad International, and others. Hilton is a major industry competitor which is providing is presently dealing in various product lines including airport hotels, convention hotels, commercial hotels and suites, mid price hotels, resort hotels, and service apartments.

The brand awareness by Hilton management enables the company to expand hotel industry in the best locations in the best markets. They are using the different strategies to manage and franchise hotels as a leading franchiser across its complete brand family and vacation ownership. Marketing programs adopted by Hilton are the key factors in the renovations and its aggressive expansion, which is a result of its continued commitment to the principles making the name of Hilton synonymous with the top industries in hospitality (Smeral 1998, p. 371-380).

Hilton is expanding its international trade through various projects. One of its project is to add ten thousands new hotel rooms every year in the next decade. This strategy has been implemented to foster aggressive franchising, equity investment, management contracts and widen pioneering new goods and services that can attract more and more customers and investors. The strategy has been implemented national as well as internationally to be an active participant in the international business of hotels and restaurants (Smeral 1998, p. 371-380).

Hilton completely understands the value of media in the progress of business and its marketing. There is an extensive team work behind developing the media strategies for the Hilton group. The marketing team together with the public relations works to promote and shape the strategy. Media campaign is no doubt is a backbone of any business when the concept of globalization has to achieve.

Nobody can deny the importance of print and electronic media, but in the process of globalization role of social media is ...