EMIRATES STRATEGIC OPERATIONS

Report on Analysis of Strategic Operations

Section 11

Introduction1

A rise of air travel1

A brief history of Emirates1

Thesis1

Section 2iii

Business Strategyiii

Open Skies Modeliii

Increase Flights to and from Dubaiiv

Operations Strategyiv

Summary and Suggestions for Emirate's Operations Strategyv

Emirates' Aircrafts General Design6

Emirates Engineering7

Emirates Holidays8

Emirates SkyCargo8

Skywards8

Section 49

Technology and Quality Management9

The Quality of A.380 Aircraft9

Section 514

Conclusion14

Report on Analysis of Strategic Operations

Section 1

Introduction

A rise of air travel

Wright brothers were the founders of the first airplane. Decades after their brilliant discovery in 1901, airplanes have become a common service to people throughout this world. The increase of airlines has only increased competition, each airline strives to lower its cost, improve its services, and increase profits in order to prosper or possibly even survive the severe competition. In the midst of extreme competition, poor economy, and failing airline companies, Emirates has proved to be one of the leading and most profitable airline companies of the world.

A brief history of Emirates

United Arab Emirates was launched in 1985, when Sheikh Mohammed bin Rashid Al-Maktoum invested an amount $10 million, in order to increase flights to and from Dubai to other areas. Emirates initially only started with two leased aircrafts, which made many doubtful of its long-term success. Despite all odds, Emirates has become among the world's best airlines. Its turnover is approximately $ 18.4 billion, and it has 50,000 employees. Emirates flies to over 125 destinations across 6 continents. It is highly profitable and well-known airline business.

Thesis

The purpose of this paper is to understand the secret behind Emirates' success. This study presents facts about Emirates interprets the facts and provides suggestions for improvement. In this study, theoretical frameworks have been used to elaborate Emirates overall strategy.

Why is Emirates extremely successful? In order to answer the question, this paper is divided into three parts; firstly, this report assesses the business strategy and operations strategy of Emirates, and how well connected they are to one another. Secondly, the report explores Emirates aircraft designs to understand its target-clients, and the various Emirates Group's departments and how these add to Emirate's success. Finally, this report looks into the how Emirates has used technology to achieve its quality, the problems of deciding whether Emirates is order qualifier or an order winner, and a major threat that Emirates faces despite its success.

Section 2

Business Strategy is the primary long-term goal for an organization, which includes a company's visions and final mission. Business Strategy determines what the business is all about, whom the target clients are, and ultimately where it wants to see itself in the future. Operations Strategy is born out of the business strategy, it is what supports is, and achieve its goal. Operations strategy contains those methods, techniques, and a roadmap in general which helps the business strategy be successful. In simple words, both these strategies are different, but they are related to each other because they depend on each other completely.

The goal is now reflect upon Emirate's Business Strategy and Operations Strategy, and further to see how well the operations ...