EMIRATES

Integrated Academic Report

Executive Summary

This paper closely discusses the various processes of The Emirates Group, with specific focus its airline carrier, Emirates Airline. Through studying the organization from five various aspects such as change management process, learning for innovation, competency and culture, need and vision for innovation has further helped develop analysis and discussion that has inspected many facets of the group and the airline through which it can be easily termed as an highly innovative organization. Ever since it was first launched in 1985, both the group and the airline have grown in direct relation with the development of its region. The economic boom in the Middle East in beginning of the millennium developed the emirates to be a prime and global region that connected the world. This also attributed to the success of the Emirates Airline, bu further adding pressure on the group to make it a highly innovative service airline that makes the travelling experience of a passenger a memorable one. This unwavering dedication to its vision has won many international revered accolades and awards for the airline and the group.

Table of Contents

Introduction3

Discussion3

The Organization's Need for Innovation3

The Organization's Vision and Strategy for Innovation6

Context, Competencies and Culture for Innovation8

Learning for Innovation9

Potential Change Management Issues10

Conclusion12

References13

Integrated Academic Report

Introduction

The story of the Emirates Group begins with the establishment of dnata, a small company concerned with the ground handling operations, in 1959. The Emirates group believes its growth to be with direct alignment of that of the whole UAE and Middle East region. Over the years, keeping consistent with the changing trends, the group has become a global trailblazing corporation in the field of aviation by providing excellent travel and tourism packages. Presently, the group comprises of fifty specialist brands or businesses with a total diverse workforce of over sixty-two thousand personnel belonging to one hundred and sixty different nationalities. At the heart of the group lie its two core divisions, which is the Emirates Airline and dnata. In addition the group also have the youngest fleet in the sky with over one hundred and seventy aircrafts, several of which are build on unique customization by the group and are worth millions of dollars each, on active duty (www.theemiratesgroup.com).

The aim of this report is to critically evaluate the current innovation levels of the Emirates Group under specific areas of organization's need for innovation, its vision and strategy for innovation and the context, competencies and culture for innovation. This is further coupled with the discussion about the group's learning for innovation and the potential change management issues. The main discussion of this report would in detail discuss these five areas with help of peer reviewed articles relevant to the subject and the actual practices adopted by the group, allowing this paper to be comprehensive evidence on the relationship of innovation and the Emirates Group.

Discussion

The Organization's Need for Innovation

Awori et al (2012) notes that with rapid globalization all the transportation networks, especially the air travelling sector have seen an exponential growth in terms of its ...