Elli Lilly & Company



Elli Lilly & Company

Introduction

The foremost aim of this paper is to conduct an strategic analysis of the Eli Lilly & Company. Eli Lilly & Company is a pharmaceutical company. The paper presents a concise overview of the current industrial structure, along with that the paper alos identifies a set of tribulations that are currently being faced by the pharmaceutical industries. The paper also exemplify some of the points, which played a major role in the success of Eli Lilly & Company. Especially the ways through which Eli Lilly & Company gained a competitive edge over all of its other competitors. Along, with that the paper also discusses some of the strategies implied by the CEO of Eli Lilly & Company, as these were the strategies that played a major role in the sensational success of the company.

Company Overview

As mentioned above in the introduction, in this paper we would be analyzing the strategies of Eli Lilly & Company. Eli Lilly & Company is one of the world's leading pharmaceutical company. The global headquarters of Eli Lilly & Company is located in the Indianpolis, in the united States of America. Along with that the company also have its offices located in the state of Puerto Rico, and seventeen other countries of the world. The products of the company are sold in over one hundred and twenty five countries. Eli Lilly & Company was one of the first pharmaceutical companies that produced penicillin on a large scale, along with that it is also one of the first producers of human insulin through recombinant DNA. Today, Eli Lilly & Company is one of largest distributors and manufacturers of a wide range psychiatricmedications.

However, since the situation never remains the same forever, in the same way Eli Lilly & Company also suffered major dowanturn due to its unfocused strategies, but the CEO of the company soon recognized the importance of effective strategy management, and he devised a new strategy for the company, these new set of strategies has helped them to regain their lost eminence, and join the list of top pharmaceutical companies of the world, it is mostly because of the innovative startegeis such as the introduction of new brands like the Prozac, that played a major role in the success of the company. Thus, the CEO of the company has clarified on many points that there is no way that the company will stop the production of Prozac, as it is one of the major source of revenue of the company.

Structure & the Key Issues of the Industry

The rejuvenation of pharmaceutical industry began in the late nineteenth century. The main reason for this rejuvenation was the introduction of the antiseptic properties in the dyestuffs. In that era, the pharmaceutical industry went through loads of innovations. It was the nineteenth century when the R&D sector of the industry got established, and it became to expand far and wide.

According to the industry-life cycle model, the industry is now in the ...