Effective Presentation

Effective Presentation

One of the hallmarks of a successful person is the ability to effectively conduct the presentation, while its subject - is secondary. No big difference, that present: the product or Service Company, idea, or an annual budget of the department. Indicator of the effectiveness of your presentation will be a number of potential customers that you are interested and who wished to obtain more detailed information. When presenting the report of your activities or the budget - the result will be the approval of his superiors or shareholders (Wilder & Jennifer, 2002). In order to achieve high performance presentation must follow certain rules of five: 1. Find out what they need. 2. Give them what they need. 3. Speak their language. 4. Illustrating the story alive with stories. 5. Install in touch with them on a subconscious level. Let's talk about each rule separately. Find out what they need. The main purpose of a man coming to the presentation - to find the best solution, conducive to productivity growth of its activities: private or within the company where he works. It follows that the first most important step in preparing a presentation is the identification of needs: "What needs or will need a potential customer." Professional salespeople often use pre-interviews or casual meetings, during which, with the help of simple questions, "stripped" of man, revealing what the interviewee did not even know. Notwithstanding, on the whole, the apparent obviousness of this statement, the people conducting the presentation is completely or partially ignore this step. Some time ago, in our office came salesman, selling office supplies. Product images were compactly placed in its large catalog and have demonstrated reliability of the company where he works. However, instead, to find out what we need, in the specifics of our work - he began to present products that we were not needed and is unlikely to be needed in the near future. As a result, due to time limit, he could not touch the products that we would be interested in, and left with nothing. This presentation was like trying to sell the people of Africa a mink coat (Hendricks & William, 1998). In contrast, a large distributive trade agent company working in the field of HoReCa, previously visited the restaurant, which has decided to make a presentation. He ordered coffee and, during a friendly conversation with the bartender, found the specific activities of the institution, identified demand, and to delimit the terms of cooperation that are acceptable according to institution. As a result, the next day, he came with a prepared presentation and presented only what is needed by a given institution. Not hard to guess that he has attracted interest and, in consequence, began a collaboration. If you organize a presentation for the group, invite her people with similar needs. Find out what needs the person or group of people that you're going to do a presentation. People will feel your preparedness and professionalism, and consequently will be more ...