EFFECT OF INTERNET

The effect of the Internet on Television and radio content

The effect of the Internet on Television and radio content

Introduction

Frequently, the conventional radio and television, specifically the news media, is seen trumpeting that their survival is being threatened by the competition from the internet. This paper discusses the effect of the Internet on Television and radio content. In addition to this, the paper illustrates the ways through which television and radio stations could continue to produce high quality content in the midst of diminishing revenues from advertising in traditional channels.

Discussion

In the figures given below we can see that since the year 2000, expenditures of advertising on television and radio have sharply diminished. By and large consistent trends cannot be seen in the advertising expenditures on television and radio, and in contrary, on the whole as far as the internet is concerned the expenditures of advertising have grown quite swiftly, rising from lower levels of starting in the year 1998. Trends of worldwide advertising expenditures through each medium depict identical qualitative prototypes when compared to the ones in the U.S. (See Figure 1 and Figure 2).

Figure 1: The United States Advertising Expenditures

Figure 2: Advertising Expenditures all over the world

It has been indicated by the existing studies that the Internet's increasing utilization, which took place since web browsing's birth did not surrogated one to one for the television and radion (tradional media) consumption. Even though, the consumption of online content seems as having dislocated television and radio content copnsumption, accessible approximated of the effect of crowding out signified that its less significant as compatred to what was predicted in previous anticipations.

The effect of internet in viewing of television content even seems as being reasonable, and first and foremost manipulated the youngest individuals viewing whilst entailing no influence over the oldest individuals viewing of television and radio content. Significantly, for a number of individuals the internet has made content accessbile at a point on which their content consumption wasformerly either impractical or banned (such as, viewing mobile television, or online newpaper reading). The amplification in the itilization of internet from the web browsing birth nearly one and a half decade ago together with the reasonable anticipated effects of displacement of the internet on the television and radion content consumtion recomment that the attention and time assigned to content consumption, which includes both internet and traditional media, has amplified. Such facts have surfaced the ...