Edward Jones

[Name of the Institute]

Edward Jones

Introduction

Edward Jones is a leader in financial services industry, which has established itself as a world renowned bank, through its focus on interpersonal care and innovative services. The business is not just a financial activity for the firm, as it treats is customers as the real source of sustainable success. In this perspective the company has established a unique business model based on the customer oriented policy and procedures. The focus on quality and customer care can be attributed to the core philosophy of the organization, which can be traced to its history. The company Edward Jones was founded by Edward D. Jones Sr. along with his team of dedicated employees in the year 1922. Initially the founding team did not possess a clear mission or organizational structure, the source of their commercial success was based on the simple philosophy of the founder. Mr. Jones Sr. had instructed all his employees to simply listen to the customers and through the diverse services of the firm, help solve their issues.

The customers were not thought of as the mere tools of gaining profit, or an entity which should be exploited; rather they were treated as the partners of the firms, who were to be treated with honesty and respect. Only through this approach can the customers build a relationship based on honesty and trust, and will become loyal to the company. The financial experts were instructed to meticulously listen to all of the customer details and challenges; and offering only relevant and quality investments, help the customers resolve all of their dilemmas. Through the focus on quality and care the company had managed to establish itself as one of the premier American financial services firms, by the 1950s when the son of the original founder Mr. Edward D. Jones Jr. introduced an innovative policy. Based on the core principals of the company to establish high quality, customer oriented policies; the new policy drastically increased the face to face interactions between the customers and the financial advisers. This approach helped humanizing the financial experience, so that the customers are more comfortable and secure when they are making important financial decisions (Acker, 2012). The strategy to implement high class customer oriented services can only be possible if the company has the necessary resources. In order for the customers to provide a high level of services to the customers, they must have the relevant training and the capability to be able to help the customers. In this perspective, the HR department of the company has experienced an evolutionary growth and has helped the company attain unparalleled level of customer care. The HR practices of the firm have played a key role in the exponential rise of the company; to the global giant it is today.

Discussion

The human resource is valued as a true asset for the management at Edward Jones. They have realized that the long term success of the company is based on the empowerment and the sill of their ...