Economics

Economics for Managers

Economics for Managers

Apple Inc

Apple is an American multinational business formerly called APPLE COMPUTER INC known for the manufacture and sales of electronic gadgets, computers and softwares. Apple is mainly known for its production of Macintosh computers, now called Mac. Other highly bought and rated products include iphone, iPod and iPad. The software's used and developed by Apple Inc include iOS and OSX operating systems. Apple is currently in the world's top 3 mobile phone companies competing with nokia and Samsung. Originally, known as Apple computer from the start changed its name to Apple after spreading its target from mainly computer items to customer products.

The main market for apple includes general consumer market mainly youngsters and professionals. Several business customers are also covered by apple where it entertains business relationship according to their products. The main target today for apple is the local market and the customer age is mostly youngster and professional below 45 years of age. Apple uses a number of different direct and indirect distribution channels to cater their market. Such as on the internet, stores and cellular network carriers and wholesalers. Apple also appreciates the fact that the increased sale of their company is not only due to the innovative and superior products in the market; this is also because of the high class sales representatives and advertisement staff that enhance their sales through production and advertisement of their products and services. Also another aspect covered by apple is that they mainly target their market through a direct channel in which the customers are directly marketed about their product. This is an effective way to show the superiority of the company and its product to the customers giving them an overview of the product being above others in the market. High end marketing strategies also help in gaining potential customers from the market and catching them from other competitors by proving to be better in different ways. This is one of the advertisement strategy apple uses to show their potential customers about their services and products. To get a better view of the international market, apple also continues to expand business and to improve their marketing and advertisement strategies. Apple extends the distributional ways to sell their products. Another important aspect covered in the area of gaining market is that apple has invested in techniques to increase the reseller sale of their products by providing their customers with high end services, materials and resources.

Being a multinational company apple covers the global market. The main countries influenced by apple are US, UK Germany, France and Japan. Other parts of the world are also being covered through indirect channels.

Products:

Apple offers a list of products that mainly range from electronics to computers. Their main market is mobile phones (smart phones) and personal computers. Several side products may also include music players, softwares and networking solutions that may be provided to business to business customers. Apple also has their own proprietary of operating system known as iOS and ...